Whitepaper: Amplify Higher Ed Enrollment Marketing With Streaming Video

YouTube has exceeded expectations by becoming the most dominant streaming platform. In 2024, YouTube surpassed Netflix by having 9.7% of all US TV viewership in May, as reported by Nielsen’s “The Gauge” Report.

According to published data, YouTube remains the premier streaming platform where statistics indicate that 15.7% of all users are 18 to 24 years old with an additional 21.5% being 25-34. 55.1% of YouTube users are less than 44 years of age. And, according to Pew Research, roughly 90% of teens say they use YouTube, making it the most widely used platform measured in Pew’s late 2023 survey.

While YouTube’s age demographics are concentrated on young adults, expanding on the traditional television market through Connected TV (CTV), allows businesses to reach a wider audience. CTV streaming services such as Hulu, Sling TV, and Prime Video, among others broadcast over the internet, have revolutionized how traditional television commercials can now apply to the most popular streaming platforms. 

As a leading marketing agency for advancing higher education enrollment, Advance 360 Education has carefully analyzed recent streaming video trends and how video can be strategically interwoven into multi-channel, higher education enrollment marketing campaigns.

Submit the form below to download the AMPLIFY HIGHER EDUCATION ENROLLMENT MARKETING THROUGH STREAMING VIDEO STRATEGIES whitepaper and learn more.

Advance 360 Education Staff

Advance 360 Education is a dedicated team of industry experts with a diverse set of backgrounds. Our core team has deep experience in higher education including within agencies as well as within schools. This includes positions in admissions, marketing, financial aid, student engagement and, of course, cross-channel marketing.

All posts by Advance 360 Education Staff